We Design To Impress
We exist to make growing brands thrive and help thriving brands to become a way of life in the markets they operate.
Word of CEO
” We worked hard to define the values I wanted my staff to hold me accountable to. These then naturally embedded as company values. “
The CH Designs Approach
We start by emailing, talking to or meeting with our clients to talk about what they want to accomplish. With a clear understanding of the objectives and scope of the project CH-DESIGNS produces an estimate prior to commencing work. Estimates are subject to review the same as anything else. Therefore it’s natural to answer questions or make a revision or two before we get client approval.
Creative & Planning
With the big ideas ﬁrmly in hand, the creative team and copywriters start to work out the concepts. Research and background information are handed over from the account manager and photography acquired as needed. The art and account directors ensure that the client’s history; marketing strategy and brand standards are consistently applied. We prefer to present concepts in person, discuss the relative strengths and go over how it meets the project objectives. The account manager and creative director are both there to answer any questions the client may have.
A good back-and-forth with our clients is a healthy part of any project’s development. We work with our clients to incorporate their feedback until we have ﬁnal artwork ready to move forward with.
Design Process - Execute
The media plan can include printing executions, advertising buys, online adaptations or any other campaign tactic. Each tactic is presented to our clients as a stand-alone project. The goal is a cohesive campaign that conveys the intended message consistently across all media. As in the reﬁning stage, we work back-and-forth with our clients to revise and ﬁnalize each part of the campaign. Press ready ﬁles are then created and sent to suppliers and publications.
The project isn’t complete until we have it in hand or in-market. Your account manager is in constant contact with suppliers to ensure execution happens on schedule and to our quality expectations.
Once complete, our account team comes back to the client to review the successes, challenges and results of the campaign. That way we can apply these lessons to our future work.